EAT JAPAN! ｜ 出店者

After being displaced from Miyagi to Misato City, Saitama due to the Great East Japan
Earthquake — and with a wife from Kyushu — our menu is inspired by both Tohoku and Kyushu.
— Miyagi specialty beef tongue skewer: ¥1,000
— Beef-tongue tsukune skewer from Ishinomaki: ¥500
— Kuroge Wagyu grilled skewer: ¥800
— Kyushu pork jumbo pork-belly skewer
— Setouchi lemon frozen lemon sour: ¥800 (Sorry, not Kyushu!)
We operate as a family: dad, mom, our 3-year-old son, plus part-time staff.

We serve dishes made with “Ryūju Beef,” a new A5-brand Wagyu raised in partnership with livestock farmers committed to reducing CO₂ emissions. Despite being lower in calories, it’s tender and juicy. We offer beef curry, rare lean-steak cuts, and sirloin beef bowls.

A kitchen car run directly by farmers.
At age 17, recognizing Japan’s abandoned farmland issue, we established an agricultural corporation.
To pursue sustainable agriculture, we developed a sixth-sector business model.
We grow sweet potatoes and potatoes, offering baked potatoes, buttered potatoes, brûléed baked sweet potatoes, candied sweet potatoes, fries, sweet potato chips, and more.

A hand-roasted coffee truck based in Sumida, Tokyo.
We aim to be a place where you can relax over a cup of coffee.
At this event, we serve hand-dripped coffee.

We offer crêpes and drinks made with 100% high-grade Japanese tea leaves, free from preservatives and artificial coloring.
This powdered first-flush green tea meets the highest-level criteria in 18 of the 21 voluntary nutrient claims set by Japan’s Consumer Affairs Agency.
Per 1g serving (equivalent to 500 ml of green tea), it contains: Protein: 1.33× / Vitamin C: 9.60× / Vitamin E: 27.6× / Calcium: 2.23× / Dietary fiber: 5.96× / Omega-3 fats: 18.3 mg / Coenzyme Q10: 0.04 g
It also contains catechins, quercetin, beta-carotene, and many other nutrients.
Yabukita tea leaves are a traditional, high-quality beverage.
We also offer individually packaged 1g servings of this powdered green tea with Noto recovery-support labels.

Using chewy, sweet rice from Kumamoto, we serve tartar bowls, Japanese black tea highballs for sake lovers, and our “Hydrangea Highball” — a dazzling drink that changes color.
At “Kitchen Sachi,” themed around Japanese flavors, our energetic young team brings you “happiness.”

We serve soft, chewy rice-flour crêpes!

Enjoy our signature bowl overflowing with tender beef ribs, sweet-and-savory sauce, and rich egg — “Toro-dama Goku-uma Niku-mori Don” — paired with hearty beef-bone soup.
Experience the bliss in every bite.

“Drinkable Japanese-style tacos.”
A new experience where you taste the umami of Japanese cuisine through tacos.
We wrap Japanese flavors like sukiyaki and yuzu pepper into every bite. Supervised by a chef trained at a Michelin-star restaurant and a top bartender from a famous Minato-ku bar, this creation fuses Japanese depth with taco freedom.
One bite melts into happiness.
“Delivering Japan’s deliciousness to the world through tacos.”
From Tokyo, we bring you an exciting new food culture.

Grown under the sun and sea breeze of Hojo, Setouchi, without pesticides or herbicides, our Jerusalem artichokes and barley bring nourishment to your daily routine.
We offer gut-friendly lacto-fermented Jerusalem artichokes, barley tea, Jerusalem artichoke chai, and more — all free from additives and filled with natural warmth.
We hope our food brings you a gentle, uplifting moment — a little “kufufu” smile.

With the slogan “Turning Japan’s ‘mottainai’ spirit into delicious toasts,” we serve drinks and snacks made from ingredients that would otherwise be wasted.
We transform still-edible foods into playful beverages and appetizers, creating connections between people through casual toasts.
When delicious experiences spread, a sustainable future becomes more tangible.
Join us as we challenge the future of Japanese food culture from the younger generation.
Let’s enjoy a meaningful toast together at LOSSZERO Sake Bar.

“Sinfully addictive! Rich brothless shrimp tantan noodles.”
Born in Sichuan’s street stalls and uniquely evolved in Japan, tantanmen returns to its origins in this brothless style — reimagined with a rich shrimp umami.
The special sauce, made by blending shrimp chili oil and shrimp miso, coats every thick, chewy noodle.
One bite releases an intense wave of shrimp flavor and a pleasant heat that keeps you hooked.
This ultimate bowl blends Chinese passion with Japanese finesse.
A new “umakara” culture — uniquely Japanese — is born here.
Once you try it, you’ll never forget it.

Autumn’s seasonal delights packed into indulgent dishes:
miso-marinated salmon and pork bowls, hearty Kyoto-style pork miso soup, and Sawayama Matsumoto sake.
Because the preparation takes time, quantities are limited.
Ends when sold out!

We proudly serve irresistible green-onion salt pork bowls and rich chicken mayo bowls. We also offer a wide selection of Japanese sake that pairs beautifully with our grilled meat dishes — perfect for a relaxing moment.

With a mission to share the passion of producers and vendors, we serve foods made with imperfect vegetables and fruits.
Enjoy smoothies and parfaits featuring apples from Akita and sweet potatoes from Ibaraki.

We offer food and drinks that support beauty and vitality!
— Veggie-packed Avocado Sicilian Rice
— Honey Matcha Yogurt Drink
— Muscat Bailey A Wine 2025 (Japanese wine)
— Mulled Wine